Companies have to take full advantage of marketing opportunities in a competitive environment to achieve sustainable growth. Building a great website is just the first step you take to establish the online foundation for your business. The real battle starts when you work onward attracting qualified traffic to your site.
It becomes challenging when you find out that there are plenty of similar businesses trying hard to get their share of online attention. Your objective is to not only attract traffic but also convert them into loyal customers. If you’re struggling to get a considerable movement on your website and not sure what to do to fix the problem, this blog post is for you.
To make your life easier, we’ve come up with incredible online marketing hacks that will help you grow your traffic and business in 2022 and beyond. All you need is to think smart and out of the box.
5 Marketing Hacks to Grow Your Organic Traffic
Let’s take a quick look at some of the most popular and effective strategies to attract website traffic and drive engagement:
1. Focus on your audience’s interests
The first marketing hack is pretty simple, understand your visitors’ interest. Find out what they’re looking for and how they want to be served. If people are visiting your website but not signing up or buying your products or services, there must be something wrong with your messaging.
Once you’ve identified the preferences of your visitors, you would be able to create spot-on content that reflects their unique needs. For example, if your audience shows more interest in video content, focus more on creating visuals and videos.
In case you’re wondering how to understand your visitors’ interest, use analytics. Use insights to determine what part of your site is enticing and what part is off-putting. Proper intent-based SEO strategy plays a key role when it comes to understanding search engines and how your visitors behave on your site.
2. Repurpose your existing content
You probably have written blogs and other forms of content for your business. If those posts have become irrelevant or not ranking anymore, it’s time to make little tweaks and bring them back to life. Repurposing your existing content is a smart way to gain online traction and grow your traffic.
If you offer downloadable assets like whitepapers or eBooks on your site, you can easily repurpose them. For example, you can turn a whitepaper into a blog post or presentation. Make sure to repurpose some of your popular content pieces. A blog post that attracted plenty of traffic in the past should be reused and grab similar attention once more.
3. Create question-based blog posts
Whether you’re a small business, influencer, or marketer, you need to put some effort into blog post creation as a technique to drive traffic. When ready to create your next blog post, be sure to do some homework. List down some of the popular questions your audience might have. For example, if you sell software, your audience might want to know how to use that software or how to fix potential issues. Try to create your blog posts around those questions.
If your past blogging efforts haven’t produced satisfactory results, try question-based blog posts. Help your audience solve some real-time problems in an easy and exciting way. This will not only boost your SEO performance but also help you drive brand awareness and sales.
Consider using a tool like AnswerThePublic to find out frequently asked questions around a topic. Social media and platforms like Quora will also help you identify questions, complaints, and feedback around a product or service. Choose questions that are most relevant to your business. You can also engage your social media following to learn more about their challenges or queries.
4. Optimize your website for search engines
This one is pretty obvious: you need to optimize your site in every possible way to get the attention of search engines. SEO has been around for more than two decades. However, the way search engines rank web pages keeps changing. Therefore, watch out for the latest SEO trends or what works today for marketers. For example, businesses that publish long-form, helpful content are more likely to get ranked higher on SERPs (Search Engine Results Pages). Here are some SEO trends you should watch for in 2022 to ensure a sustainable online presence:
- Mobile and user experience will be a key part of your SEO success. So, focus on mobile UX, mobile-first indexing, security, and core web vitals.
- Content quality will matter. Therefore, make sure to research the interests of your audience and create unique, helpful information.
- Expertise, Authoritativeness, and Trustworthiness (E-A-T) is an SEO trend to consider in 2022. SEO activities like on-site content, link building, and technical SEO should show an appropriate level of E-A-T.
Use SEO to your advantage if you really want to skyrocket your website traffic and utilize tools such as Twinword to research and utilize the most relevant keywords to increase your ranking.
5. Promote your brand on social media
Social media, when used the right way, can be a great source of traffic. No matter the nature of your business, social media platforms like Facebook and LinkedIn can help you achieve your traffic generation goals. According to Social Media Examiner, nearly 9 in 10 marketers say increasing website traffic is a benefit of social media marketing. The following are some valuable tips for driving more web traffic from social media:
- Your profiles and bio must quickly communicate your brand value proposition. Don’t forget to connect your bio to your website.
- Incorporate feedback, reviews, and social commenting into your website and social media content.
- Don’t ignore less popular platforms like Pinterest and Reddit.
- Look at your data to find out when your audience is more responsive. Choose the most effective time to generate maximum engagement.
- Promote your popular blog posts and other on-site content on social media to get more traffic.
There are so many small things you can do to increase your website traffic. While paid campaigns like PPC give you quick leads, making small tweaks to your website elements and social media will give your traffic the boost you need to strengthen your online presence.