» 4 Tools that Can Make or Break Your Facebook Ads Campaign

4 Tools that Can Make or Break Your Facebook Ads Campaign

By Akanshha Agrawal
— June 24, 2022
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Facebook Ads are a great way to reach out to potential customers on the world’s largest social network. With over 1.86 billion monthly active users, there is no other platform with as much reach. Here are some of the key benefits of running a Facebook Ads campaign:

  • Target your ads: With Facebook’s advanced targeting options, you can ensure that the right people are seeing your ads. You can target by location, age, gender, interests, etc.
  • Boost your brand awareness: Facebook Ads are a great way to increase brand awareness and reach new potential customers. For instance, you can use Facebook’s “Page Like” Ads to increase the number of people who Like your page.
  • Increase website traffic: You can use Facebook Ads to drive traffic to your website or blog. For instance, you can use Facebook’s “Website Clicks” or “Website Conversions” objectives to get people to click through to your website or take a specific action once they’re there.

You might wonder then, why doesn’t everyone just use Facebook Ads? The answer is simple: because they are challenging to master. Creating high-performing Facebook Ads campaigns requires time, effort, and testing. But it’s worth it. These campaigns can be a great way to reach out to new potential customers and boost your business. We have compiled a list of some of the best tools that you need to create successful Facebook Ads campaigns.

AdEspresso is one of the most feature-rich Facebook ad management tools on this list. The platform provides users with a fantastic suite of optimization features otherwise unavailable on Facebook Ads Manager. It also makes it easy to test different ad strategies and find what works best for your business.

Features

  • Automatic optimization engine: This tool analyses your ad campaigns and makes real-time changes to improve results.
  • A/B testing: AdEspresso makes testing different ad strategies easy and finding what works best for your business.
  • Multi-variate testing: This tool allows you to test different ad combinations and find the perfect mix for your business.
  • Custom reports: AdEspresso provides custom reports that give you insights into your ad campaigns.

Pricing

AdEspresso has a 14-day free trial, after which the paid plans start at $49 per month.

Hootsuite Ads is another tool that makes it easy to create, launch, and track your Facebook ad campaigns. The platform provides users with an easy-to-use interface that makes creating ads a breeze. It also offers a wide range of features that make managing your ad campaigns very simple.

Features

  • Campaign management: You can easily create, launch, and track your Facebook ad campaigns from one central location.
  • Ad creation: Hootsuite Ads provides an easy-to-use interface where you can create and compare multiple versions of your ads.
  • Ad reporting: This tool gives you insights into the performance of your ad campaigns, including detailed reports on clicks, impressions, and conversions.

Pricing

Hootsuite Ads has custom pricing depending on your needs.

Facebook logo in the center surrounded by different groups of people

AdRoll

Adroll provides a range of features for businesses to easily create and automate their Facebook ad campaigns. The platform makes it easy to create custom audiences, set up targeting options, and track the performance of your ad campaigns.

Features

  • Automation: This tool allows you to automate your ad campaigns to run on autopilot.
  • Custom reporting: You can generate reports based on your specific needs. For example, you can create different sub-groups for your audiences and get analytics for other customer journey points.
  • Retargeting ads: AdRoll makes it easy to create retargeting ads so that you can reach people who have already visited your website or interacted with your brand.

Pricing

AdRoll has a free plan with limited features and paid plan that starts at $25 per month.  

Driftrock

Driftrock is designed to assist in lead generation and audience building on Facebook. For instance, you can use it to find people who have visited your website but did not take any action. You can then retarget these people with ads and get them to take the desired action. Dritrock also offers a wide range of features for managing your ad campaigns to capture, track and convert your leads.

Features

  • Video ads: You can create static and dynamic video ads and target them to specific audiences.
  • Lead ads: You can create lead ads that allow people to sign up for your newsletter or download a white paper without leaving Facebook.
  • Tracking and optimization: Driftrock provides detailed tracking and optimization features so that you can track the performance of your ad campaigns and make changes in real-time.

Pricing

Driftrock is free to use.

Conclusion

The best Facebook ad tools will make it easy for you to create, launch, and track your ad campaigns. They will also provide you with insights into the performance of your ads so that you can optimize your campaigns and personalize them for better results. While tools can be extremely helpful in creating a successful Facebook Ads campaign, it’s important to remember that your campaign’s success depends on your strategy at the end of the day. As with anything else, test out a few options and see which ones work best for your unique business strategy. If you are just getting started with Facebook Ads, we recommend taking some of the comprehensive online courses offered on SkillShare to get you started.

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