» 6 Personalized Marketing Tools You Need in 2022

6 Personalized Marketing Tools You Need in 2022

By Akanshha Agrawal
— June 10, 2022
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Gone are the days when you can slap the same advertising content on every billboard, commercial, and TV screen and call it a day. To reach today’s consumers, who are bombarded with hundreds of marketing messages every day, you need to get personal.

Personalized marketing is creating content that is relevant to a specific individual or group of individuals. This could be based on their location, interests, purchase history, demographics, or previous interactions with your brand.

Creating personalized content can increase customer engagement, conversions, and loyalty. Here are 5 customized marketing tools you need to be using in 2022:

AdRoll

AdRoll allows you to retarget website visitors with personalized ads across the web, on social media, and even in their inboxes. It collects data about your visitors so you can segment them into groups and target them with specific ads that are relevant to their interests. You can use it to create dynamic, personalized ads that follow your visitors around the web and increase the likelihood of converting them into customers.

Key Features

AdRoll’s platform includes many features to help you personalize your campaigns, including website retargeting, dynamic product ads, Facebook Custom Audiences, CRM integrations, and more. 

Price

You can start using AdRoll for free. Its paid plan pricing is based on a percentage of your ad spend.

FullContact

FullContact provides a suite of tools to help you manage your contacts and personalize your communications with them. It includes a contact management app, a Gmail extension, and a tool that allows you to clean up your contact lists. It also offers a range of features for segmenting and targeting your contacts, including custom fields, drip campaigns, and automatic contact importing. For example, if you notice that many of your contacts are from a particular company, you can create a custom field for that company or geographical location and target them with specific content.

Key Features

FullContact’s key features include contact management, email list cleaning, contact importation, and segmentation. It also offers a range of features for personalizing your communications, including custom fields, drip campaigns, and automatic contact importing.

Price

FullContact provides customized pricing based on the needs of your business.

Klaviyo

Klaviyo allows you to create a highly personalized email, SMS, and social media campaigns. This is great for streamlining your communications and ensuring that your messages are relevant to your contacts. For instance, you can segment your contacts by location, purchase history, or engagement level and then send them targeted messages accordingly. Klaviyo also integrates with a wide range of eCommerce platforms, so you can automatically send abandoned cart emails or product recommendations.

Key Features

Klaviyo primarily focuses on email marketing but also includes features for SMS and social media campaigns. Its key features include contact segmentation, automated email campaigns, integration with eCommerce platforms, and reporting.

Price

Klaviyo’s offers customized packages depending on your business needs. You can start using it for free and then buy email or SMS marketing services as needed.

Two people looking into magnifiers into different segments of users

Omnisend

Omnisend allows you to create personalized email marketing campaigns. It includes a wide range of features for segmenting and targeting your contacts, including custom fields, drip campaigns, and automatic contact importing. You can use Omnisend to send targeted messages to your contacts based on their location, purchase history, or engagement level. It also integrates with a wide range of eCommerce platforms, so you can automatically send abandoned cart emails or product recommendations.

Key Features

Omnisend’s key features include contact segmentation, automated email campaigns, integration with eCommerce platforms, and reporting.

Price

You can start using Omnisend for free. Its paid plan starts at $16 per month and grows depending on the number of contacts.

HubSpot

HubSpot specializes in personalized marketing. It has a wide range of features for segmenting and targeting your contacts, including custom fields, workflows, and integrations with many CRM platforms. For instance, you can use HubSpot to automatically send targeted messages to your contacts based on their interactions with your website or app. You can also use it to segment your contacts by their location, job title, or company size.

Key Features

HubSpot can be used for nearly all personalized marketing needs. It specializes in CRM integrations, workflows, and contact management. You can pair HubSpot’s marketing features with its host of services for managing sales and customer relations.

Price

HubSpot’s pricing starts at $45 per month.

LiveChat

LiveChat helps you provide customer support and sales through live chat. It allows you to segment your contacts by location, device, or other criteria and then send them targeted messages accordingly. You can also use it to create canned responses, track user engagement, and set up automated chatbot conversations. For instance, you can use LiveChat to send a greeting message to a new contact or follow up with a contact who has been inactive for a while.

Key Features

LiveChat’s key features include segmentation, canned responses, chatbot automation, and live chat.

Price

LiveChat’s pricing starts at $16 per month.

Conclusion

Personalized marketing is the name of the game in 2022. Consumers are more savvy than ever before and they can see right through inauthentic or irrelevant marketing messages. As a result, businesses need to focus on segmenting their contacts and sending targeted messages if they want to stay ahead of the competition. There are a number of tools available that can help you with personalized marketing. Each tool has its own strengths and weaknesses, and will suit unique business needs. Since most of them offer free plans, you can play around a bit before selecting one that is best for your business.

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