» 10 Best Marketing Automation Tools 2022

10 Best Marketing Automation Tools 2022

By Haris Umair
— June 18, 2022
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If you are looking for ways to enhance the effectiveness and efficiency of a marketing strategy, a marketing automation tool can serve the purpose well. These tools help you automate multiple marketing tasks. Marketers prefer automation of repetitive tasks including social scheduling, email marketing, ad campaigns, data management, etc.

After knowing what marketing automation tools are and why marketers need them, it’s time to search for the best available option. To assist you in this regard, we have compiled a list of the 10 best marketing automation tools 2022.

So, let’s dive in!

Table of Contents

  1. HubSpot
  2. Prospect.io
  3. ActiveCampaign
  4. Autopilot
  5. InfusionSoft
  6. Ontraport
  7. GetResponse
  8. SendInBlue
  9. EngageBay
  10. Omnisend
  11. Final Thoughts

1. HubSpot

HubSpot is quite popular for a wide range of features and the marketing automation tool is one of them. In fact, this particular marketing tool is among the most prized features of HubSpot. The unique aspect of this tool is its user-friendly and easy-to-use interface. Below are some other features of HubSpot’s automated marketing tool.

Key Features

  • Works without coding
  • Hassle-free integration with HubSpot’s CRM
  • Visual editor allows customizing email campaigns

Price

Apart from free trial, the Starter package of Marketing Hub costs $45/month. On the other hand, the Professional package is available for $800/month.

2. Prospect.io

This is one of the most impressive automated marketing tools. Businesses take advantage of this tool for lead generation and streamlined sales activities. Prospect.io serves as a feasible option when dealing with lead generation. On the other hand, it also works with any other type of marketing outreach.

Key Features

  • Helps creating automated email campaigns
  • Finding and verifying email addresses is easy
  • Integrates with a variety of CRMs including Zapier, Slack, etc.

Price

Starter Plan is available for $9.99/month. On the contrary, Pro plan of Prospect.io costs $14.99/month.

3. GetResponse

This particular platform is an ideal option for marketing automation. In addition, it offers several different functions and layers of features. GetRespnse is a user-friendly tool, that is relatively affordable while ensuring better results.

Key Features

  • Offers unique automation templates
  • Drag & drop campaign builder
  • Generates cart abandonment emails

Price

The Marketing Automation plan costs $48.38/month. However, the starter package is free.

4. ActiveCampaign

This tool comes with features like marketing automation, CRM, and integrated email marketing. It is a perfect solution for small businesses. When it comes to marketing automation, ActiveCampaign proves to be highly efficient and versatile.

Besides, this tool is referred to as among the broadest available options on the market. However, ActiveCampaign isn’t a suitable marketing tool for those with limited or no technical skills.

Key Features

  • Professional test split test
  • Helps to track conversions
  • Offers goal tracking

Price

The Lite plan costs $29/month while the Plus plan is available for $49/month.

5. Autopilot

This automated marketing tool has a unique and impressive visual appeal. The visual editor is simple and easy to use. This tool is often used for more intense as well as complex targeting. However, by working on a time sequence you can also build a simple autoresponder.

Key Features

  • Outstanding collaborative features
  • Features outcome wheel
  • Impressive template designs

Price

In addition to free trial, the basic plan of Autopilot cost $29/month.

People standing around a robot coming out of mobile screen asking questions

6. InfusionSoft

InfusionSoft is known for its extraordinary performance. In fact, this tool has helped a wide range of marketers in terms of delivering maximum leads, sales, and revenues. With InfusionSoft, you can create a complex tree structure. However, it depends largely on the type of lead magnet, the number of emails opened, or other contact data.

Key Features

  • Easy to use campaign builder
  • Offers an extensive number of additional tools
  • Helps manage multimedia marketing

Price

Apart from free starter package, the Pro plan costs $129.month. However, with $199/month, the MAX plan is a relatively expensive option.

7. Ontraport

This enterprise marketing automation tool focuses on insights and reporting. You can use Ontraport if interested in evaluating the performance of your campaign. This tool is compatible with other marketing software launched by Ontraport.

Key Features

  • Pre-built templates
  • Highly compatible
  • Helps create highly responsive funnels
  • Makes it possible to achieve your campaign goals

Price

The Basic plan is offered for $79/month. Whereas the Plus plan costs $147/month.

8. SendInBlue

The founders of a particular automation tool started their journey as a digital company. However, it ended up being a strong email-marketing tool. At present, SendInBlue is a popular marketing automation tool. It comes with extended abilities such as reporting as well as scoring leads.

SendInBlue also has a free plan, which supports 300 emails per day, phone connectivity, and other basic automated marketing features.

Key Features

  • Built-in A/B testing
  • Adaptive campaign builder
  • Compatible with SendInBlue launched software and tools

Price

The starter package is free. However, you need to pay $25/month for upgrading to the Lite plan. 

9. EngageBay

It is a versatile marketing automation tool, which is highly suitable for startups and small businesses. The most well-known feature of this tool is its simple interface and automation procedure. It makes marketing automation a lot easier than you do think. EngageBay is among the best marketing automation tools.

key Features

  • Free trial for new subscribers
  • Top features include email analytics and automation
  • email A/B testing
  • Creates live report associated with social media monitoring
  • Drag-and-drop designer

Price

Its starter plan is free but the Basic plan costs $11.9/month.

10. Omnisend

Omnisend is a popular and trusted name in eCommerce marketing. It creates a perfect strategy by utilizing various marketing channels. You can easily collect data including email addresses, contact details, A / B testing, sent emails, etc.

Key Features

  • User-friendly content Editor
  • Offers a wide range of Integrations
  • Boost all sorts of marketing campaigns

Price

The starter package of this particular marketing automation tool is free. You can upgrade to the Standard plan by paying $16/month.

Final Thoughts

After considering various features of the marking automation tools listed above, choosing the most appropriate one won’t be an issue. Finding the right marketing tool is the key to create a personalized user experience resulting in generating the maximum number of quality leads and increasing the overall revenue.

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