Instagram is the biggest platform for marketing in the world. There are over one billion monthly active users, and it’s growing every day. As a business owner, this is both good and bad news. It means there’s a lot of potential for you to get in front of new customers, but there’s also a lot of competition.
Due to the intense competition, you need to stand out to succeed on Instagram. We’ve put together a list of 7 must-have tools to help you blow up your Instagram in 2022.
Iconosquare is an analytics and management platform for Instagram that provides insights into your account, helps you track your progress, and lets you manage multiple accounts from one place.
With Iconosquare, you can see detailed analytics about your posts, including information on likes, comments, and reach. You can also track your hashtag performance, see which posts perform the best, and get insights into your audience.
You can use Iconosquare to track your progress, measure the ROI of your content strategy and monitor the competition. The tool also offers some great features for Instagram marketing agencies. For example, as an agency, you can manage multiple client accounts from one place, quickly see which posts are performing well, and generate reports for clients.
Iconosquare has a 7-day free trial, and the price starts at $49/month.
Buffer is a social media management platform that lets you publish and schedule content for your social media accounts. It’s an all-in-one platform that gives you insights into your social media performance. You can use it to post to Instagram, Facebook, Twitter, and Pinterest.
Buffer is perfect for businesses and solopreneurs who want to save time by scheduling their posts in advance. The tool is also great for agencies that manage multiple clients’ social media accounts.
Buffer has a free plan with limited features and three paid plans that start at $5/month.
Hootsuite Insights is a social media listening tool that lets you track, measure, and analyse conversations about your brand on social media. It gives you insights into what people are saying about you, your competitors, and your industry.
Hootsuite Insights is great for businesses that want to track their brand reputation and monitor their competition. For instance, you can use the tool to track negative sentiment about your brand and address it quickly. The tool is also helpful for marketing agencies that need to report on social media analytics for their clients.
Hootsuite Insights has a free 30-day trial and four paid plans that start at $49/month.
Sprout Social is an all-in-one platform that lets you manage your social media accounts, engage with your audience, and measure your performance. It’s an excellent tool for businesses and agencies that need robust features for social media management.
Sprout Social is perfect for businesses that want to get serious about their social media marketing. The tool offers a suite of features for managing multiple social media accounts, engagement, and analytics. It’s also great for agencies that need to report on social media analytics for their clients. For example, you can use Sprout Social to create custom reports.
Sprout Social has a 30-day free trial and three paid plans that start at $89/month.
BuzzSumo is a content research tool that lets you see the most popular content across all social media platforms. It’s a great way to find content ideas, track your competitors, and measure your performance. You can use it to research Facebook, Twitter, Instagram, and Pinterest content.
BuzzSumo is perfect for businesses that want to create popular content. It’s also great for agencies that need to report on social media analytics for their clients. For example, you can use BuzzSumo to find the most popular content in your industry and create reports.
BuzzSumo has a free plan with limited features and three paid plans that start at $99/month.
Keyhole is a social media monitoring tool that lets you track hashtags, keywords, and URLs across all social media platforms. It gives you real-time insights into your performance and helps you measure your success. You can use it to track hashtags on Instagram, Twitter, and Facebook.
Keyhole is excellent for businesses that want to track their brand reputation and monitor their competition. For instance, you can track competitor engagement and see the kinds of content performing well for them. You can then use it to revise your content strategy. As an agency, you can use it to track the brand reputation of multiple clients.
Keyhole has a 7-day free trial and custom pricing depending on the size of the business.
Shortstack is a tool that lets you create and manage social media campaigns. It’s perfect for businesses that want to run contests, giveaways, and other types of campaigns on Facebook, Twitter, and Instagram.
Shortstack is excellent for businesses that want to run custom social media campaigns. For instance, you can schedule giveaways each time you get 10,000 new followers or offer a discount to customers who share your post.
Shortstack has a free trial with limited features and four paid plans that start at $99/month.
As you can see, there are several different social media management tools available, each with its own unique set of features. These tools can save time by scheduling posts in advance, tracking your brand reputation, monitoring your competition, and measuring your success.
While prices for these tools vary, most have free plans with limited features or free trials. This is a great way to test out a tool before committing to a paid plan. While testing it out, you should be mindful of your needs and look for features that will save you time and help you grow your business. There might be a period of trial and error, but it will be worth it to find a social media management tool that fits your business perfectly.