Social media is growing at a fast pace and new trends are pouring in every now and then. This serves as an opportunity for the brands to connect with their customers and keep them engaged. Hence, businesses need to keep themselves updated with the latest social media trends.
To help you in this regard, we are going to unveil the top social media trends in 2022. So, without any further ado, let’s dig in!
Table of Contents
- More Reliance on AR and VR
- Videos will Continue to be the Dominating Factor
- Customer Service through Social Channels
- TikTok is here to make an Impression
- There will be a Surge in Influencer Marketing
- Social Commerce will gain more Popularity
- No more Hard-sellingay for businesses to listen to their customers, get feedback, and resolve their issues.
1. More Reliance on AR and VR
Most of us have already heard of Virtual Reality (VR) and Augmented Reality (AR), while some of us have experienced these technologies. Hence, VR and AR aren’t new things anymore. However, in 2022, we will see a significant increase in the use of these technologies.
Both VR and AR are extensively popular among tech enthusiasts. So, it is expected that more brands will rely on AR and VR for running their marketing campaigns. For instance, Ikea has created a virtual version of its store.
In addition, Facebook has also taken measures to enhance the experience of its users through the implementation of AR. Both AR and VR are capable of creating an immersive experience. This is what brands can use to attract their customers.
2. Videos will Continue to be the Dominating Factor
No doubt, video content sets the pace for social media. So, we are going to see more engaging and entertaining videos in 2022. Here, we are not talking about expensive and High-end video ads. On the contrary, brands will pay more focus on short-form videos.
Even small business owners can create affordable yet impressive videos via simple tools like Powtoon, StoryXpress, and InVideo. As long as the videos are engaging and high-quality, brands won’t find it difficult to grab the attention of their customers.
A few of the most interesting and informative video content includes inspiring stories, how-to guides, funny clips, and short tutorials.
3. Customer Service through Social Channels
People use social media to stay connected. In 2022, brands are going to leverage this powerful source of connectivity to provide customer service. Within a couple of years, a wide range of customers have already switched to social channels for hassle-free interaction with the brands.
Meaning thereby, social media can serve as a great platform for the customers when it comes to lodging complaints or sending feedback. Besides, it is a perfect way for businesses to listen to their customers, get feedback, and resolve their issues.
4. TikTok is here to make an Impression
TikTok is a popular social media platform known for its short and captivating videos. In the recent past, TikTok has introduced a variety of impressive tools for businesses and marketers i.e. business profiles and ads. This platform has a huge pole of monthly active users and most of them are young. Hence, this platform can offer unique opportunities for businesses to reach their target audience.
5. There will be a Surge in Influencer Marketing
As far as influencer marketing is concerned, it will continue to see an upward trend in 2022. According to some estimates, a large number of marketers have plans to rely on this type of marketing strategy. Influencer marketing is all set to do wonders in the coming year.
Apart from this, micro-influencers can also get a fair share. This is so, as they have proved to be quite effective in influencing their followers. These types of influencers have a small but loyal following. They are normally seen as more authentic and relatable as compared to mega-influencers or celebrities.
6. Social Commerce will gain more Popularity
Using social media platforms for e-commerce isn’t a new trend and we are going to see this grow in 2022. Shoppers have also shown their interest in less traditional social media stores. For instance, users are now more interested in buying items through the posts shared on Instagram. While doing so, they don’t even need to leave the app.
In addition, various shopping malls have emerged on Instagram to enhance the in-app shopping experience. Talking about Facebook, this platform has also launched “Marketplace”, which is a within-app online store. Here, users can easily buy and sell items while staying connected to their friends and family.
7. No more Hard-selling
After all, the true purpose of social media platforms is to connect people and share information. Hence, it won’t be wise to keep them bombarded with ads and suggestions while they are using social media. So, in 2022, we won’t expect brands to sell too hard on such platforms. On the contrary, marketers would try to offer original and relevant content that a person likes to view.
In 2022, social media platforms will continue to serve as an effective and most preferred source of interaction among people around the globe. Brands and marketers can leverage these platforms to get the most out of their social media campaigns. However, to achieve this, it is imperative to stay updated with the latest social media trends.