In the past few years, Influencer marketing has been a prominent feature of the most significant technological breakthroughs in the field of digital marketing. Its main advantage is that it can help companies overcome the most challenging marketing problem they have to face, which is getting people’s trust.
Influencers establish long-lasting relationships with a massive number of audiences who trust their opinions on various topics. When companies lunch ads using Influencers, they’re able to increase trust and create an emotional connection between the product, services, and potential customers.
Before going further, if you are new and don’t know anything about influencer marketing, Let me explain what Influencer Marketing actually is.
What Is Influencer Marketing?
Influencer marketing is the process of working with an influencer on the internet to promote their products, offers, and services. It is a type of social media marketing that uses endorsements and product mentions from influencers-individuals who have a dedicated social following and are viewed as experts within their niche.
Influencer marketing benefits from the confidence that influencers from social media have earned through their followers. The recommendations they provide are an act of social evidence for your business’s prospective customers.
Certain influencer marketing agencies are not so messy, as those companies simply collaborate with influencers to increase their brand’s visibility.
Types of Influencers
In terms of the size of an Influencer’s followers and how they categorized them, they are classified into four categories.
Nano Influencers are users of social media with 100 to 20,000 followers. These individuals don’t identify themselves with the marketing industry of Influencers in any way, and you won’t be able to find them in the Catalogs of Influencer marketing platforms when they work in partnership with companies. They usually pay for the product they promote instead of a reward like traditional Influencers do. For example, Khadijah Lacey Taylor is a nano influencer in fashion and lifestyle with 20,000 followers.
Micro-Influencers are higher than Nano ones, with between 10,000 to 150,000 followers. They are skilled in a particular area such as food, travel fashion, fitness, or fashion. A high level of engagement is another characteristic that differentiates them from the Nano Influencer marketing, which does not evaluate the level of engagement with their followers. Nick Cutsumpas is a plant influencer with 134,000 followers and is in the category of micro-influencer.
The next category is Macro Influencers with a massive number of followers that range between 150,000 and 1,000,000. Katy Bellotte, a lifestyle influencer, has 180,000 followers. She is a perfect example of Macro Influencers. Their influencer marketing strategies are far better than micro-influencers.
Mega Influencers sit at the top of the class with more than 1,000,000 followers on social networks. Contrasting with Macro Influencers who earned their fame through social media, Mega Influencers are usually music, film, or sports stars who appeared on social media already famous and quickly gained a massive following. Alexa Collins is a lifestyle influencer who has 2.2 million fans.
In general, an influencer earns cash by influencing others’ purchasing choices. Influencers have huge social media followers who make money by promoting products through ads, affiliate programs, and various other ways.
With the advent of social media influencer marketing platforms such as Instagram, TikTok, and YouTube being an influencer has grown into a career over the past decade. People with huge followings could be earning more than the typical 9 to 5 job.
How Much Do Influencers Make?
The earnings of an influencer can be extremely different. An only beginning individual may earn $100, but many of the most famous influencers could make thousands of dollars.
According to the report of Vox TV, a micro-influencer can earn anything from $10,000 and $100,000 per year with 10,000-50,000 followers. On the other hand, Influencers who have millions of followers can make more than ten thousand dollars for each post. Influencers with the most followers can earn hundreds of thousands of dollars to millions each year.
We have the best example here. Can you believe the rumor that Kylie Jenner makes $1 million per Instagram post?
Influencers can earn lots of money from sponsored posts, affiliate marketing, or even by creating their lines for products. Although the industry of influence marketing has its fair share of celebrity influencers, most of these people will require additional jobs. Many influencers view their business as a side business, and it’s easy to see why making large sums of money usually requires many posts. Additionally, they interact with their followers, trying new different things, making deals, and creating content, so do not expect to be rich within a short period of time if you decide to pursue an influencer career.
Earning of Some Famous Influencers
- Kim Kardashian has 226M+ followers ($1,419,000 per post).
- Selena Gomez has 233M+ followers ($1,468,000 per post).
- Kylie Jenner has 238M+ followers ($1,494,000 per post).
- Ariana Grande has 240M+ followers ($1,510,000 per post).
- Cristiano Ronaldo has 387M+ followers ($1,604,000 per post).