How to Go Viral on Pinterest
If you wonder how to go viral on Pinterest, you have landed on the right page. Here, we are going to discuss the most effective strategies to achieve this goal. Although it isn’t easy to boost the traffic flow to your Pinterest board, but still it’s not impossible.
So without further ado, let’s take a look at the tips and tricks to go viral on Pinterest in 2022.
Table of Contents
- Set up your Pinterest Profile Correctly
- Create Independent Boards
- Use Eye-Catching Pins
- Pins should be Optimized
- Timing is the Essence
- Make Good Use of Photo Badges
- Don’t Just Pin Your Own Content
1. Set up your Pinterest Profile Correctly
Before going any further, don’t forget to take a look at your Pinterest profile. Setting it up correctly is the first step to go viral on Pinterest. To start with, it is recommended to own a Pinterest business account. This will allow you to access the analytics for all your pins.
The next step involves setting up your profile. Here, you need to introduce yourself or your business. When providing personal information, you can talk about hobbies, what you do for a living, your fields of interest, etc.
Apart from this, the profile picture should be of high quality. It is a great way to personalize your profile and allow your followers to recognize your pins. When creating a profile for your business, make sure to use the official logo of your brand.
2. Create Independent Boards
It would be a great idea to create relevant boards to cover different sub-topics of your niche. Besides, it would be much easier for the followers to find the pins without much of a fuss. Each board will reflect specific type of pins you are posting.
For instance, when targeting food and beverages niche, you can create boards for different types of cuisines. This helps to organize your content without any hassle. And, don’t forget to give your board a suitable title and engaging photo. You can create a niche-specific cover photo by using an online app like ‘Canva’.
3. Use Eye-Catching Pins
When creating a pin, use all your resources to give it a catchy and attention grabbing appearance. It is essential, as users visiting your board shouldn’t have a choice but to click on your pins. This is one of the most critical aspects to consider if you want to go viral on Pinterest.
Since Pinterest relies on visual content, you need catchy images to attract your audience. The pin should be enticing enough for people to click on it. Hence, when creating a pin, use all the elements to make it stand out among the rest.
4. Pins should be Optimized
Apart from using eye-catching pins, it is also imperative to optimize your pins with keywords. Following this strategy would allow your pins to rank higher on the search page. You can use top-ranking keywords in the section known as ‘Pin Description’. Here, you can use keywords while sharing some words about your pin. However, the keywords should be relevant. This will help Pinterest to understand what your pin is all about.
Just like Google, Pinterest algorithm displays pins that are most relevant to the search query. Hence, by using the right keywords, you can improve the chances of a pin to go viral. Twinword is one of the great tools that can help you research and choose relevant or trending keywords.
5. Timing is the Essence
After you have pinned an image or video, it is immediately posted. Since the time for a pin to go viral is very short, you should choose a perfect time for making such a move. You need to post your pin at times when most of your followers are online just as it is the case with any other social media platform like Twitter or others.
This way, more people will get a chance to view your pin and the chances of going viral will also increase. In addition, you can keep your pins in the spotlight by pinning them at the right time.
6. Make Good Use of Photo Badges
Using Photo Badges is one of the most effective ways to increase your Pinterest followers. Because text with photo as a background gets more attraction. To make a solid impression, use only real photos. And try to use colors that are soothing and visually appealing.
It is also suggested to use photos with a higher pixels ratio. Besides, use the correct size image when creating a photo badge. The text should be clearly visible and easy to read.
7. Don’t Just Pin Your Own Content
Limiting the content of your pins to your own images will make them monotonous. People visiting your boards might lose interest if they see similar kind of content. Hence, avoid creating boards that revolve around you or your products. Make sure to look for interesting content available on the internet and post it at the right time.
Posting unique and interesting content will not only help you attract new followers but also retain the existing audience. As a result, your board with always stay fresh and loaded with engaging content. This will ensure a consistent flow of traffic to your boards.
By taking into account the above tips, it won’t be that difficult to go viral on Pinterest. This can help brands show their presence on Pinterest. As a result, they can enhance the brand identity and boost their business. So avoid posting random stuff in the hope to get a consistent flow of traffic.