» Top Twitter Tactics for Better Engagement

Top Twitter Tactics for Better Engagement

By Haris Umair
— May 6, 2022
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Top Twitter Tactics for Better Engagement 

The true value of Twitter comes when it can engage more people online. So, you are probably wasting your time if people aren’t engaged with your tweets. However, you don’t have to do some extraordinary efforts to enhance your reach. You can engage a good number of Twitter users by using a few simple tactics. 

To help you in this regard, we are sharing the top Twitter tactics for better engagement. So if you want your tweets to get noticed, continue reading.

Table of Contents

  1. Avoid Posting Excessive Tweets
  2. Get Noticed by Adding an Image 
  3. Don’t Forget to use Hashtags 
  4. Be a Part of Twitter Chats
  5. Timing is Critical 
  6. Tweets Should be under 110 Characters 
  7. Don’t Hesitate to Ask for Retweets 
  8. Introduce some Links to your Tweets
  9. Final Thoughts 

1. Avoid Posting Excessive Tweets

There is a misconception that more tweets per day can enhance Twitter reach. This is not true and even you should avoid doing this. Exceeding the maximum daily limit of four tweets can have an adverse effect in terms of Twitter engagement. 

This aspect is specifically true for businesses and brands, as they can’t overdo their marketing via Twitter. If you want to enhance your Twitter following and increase engagement, make sure to constraint your tweets. Besides, make sure to stay active on Twitter and respond to the pending messages. 

2. Get Noticed by Adding an Image 

Visuals speak louder than words. This phrase is absolutely right when it comes to grabbing attention on social media. Analytics show that adding an image to a tweet can increase the chances of maximum retweets. This is because images are the true attention grabbers. 

When scrolling down a Twitter page, people don’t miss tweets with images. Hence, it would be more likely for your tweets to get more attention. People would show interest in such tweets and retweet them without pausing for a second. 

3. Don’t Forget to use Hashtags 

No doubt, using hashtags is a magical way to increase engagement rate, as a hashtag can improve the visibility of your tweet on Twitter. However, this doesn’t suggest that you should stuff your tweets with hashtags. By doing so, you can do more harm than good.  

According to some studies, a tweet having more than two hashtags can experience a considerable drop in engagement (17% approx.). So, just stick to industry-specific or trending hashtags. This will help you to cash only the fruitful engagement.

4. Be a Part of Twitter Chats

This is one of the top Twitter tactics if you are looking for ways to enhance your engagement. No doubt, participating in Twitter chats is an awesome way to make connections and increase your followers. You can use such a platform to share your expertise in a particular field. Besides, Twitter chats can also serve as an effective source to learn new skills from others. 

Nevertheless, it won’t be a prudent idea to participate in random Twitter chats. Meaning thereby, you should spare some time to find chat rooms that are related to your industry or expertise. Through regular participation in such chats, you can experience a boost in your clicks and retweets.

Be a Part of Twitter Chats

5. Timing is Critical 

Although it seems that people are always online and active on Twitter, this might not be the case. The engagement of Twitter users varies depending on the different time zones. Usually, Twitter users are active for 10 to 12 hours/day in each time zone. 

The tweets posted between 8 am and 7 pm are capable of generating a 30% higher reach. Hence, make sure to post your tweets when most of your followers/audience are active. 

6. Tweets Should be under 110 Characters 

Believe it or not, shorter tweets are more likely to generate higher engagement. Hence, it would be appropriate to keep your tweets under 110 characters. Long tweets are a bit boring and less attractive. Apart from this, it is quite easier for the users to retweet you and add some content to the original tweet. 

7. Don’t Hesitate to Ask for Retweets 

People are usually shy about asking for retweets. According to some reports, only 1% of brands request a retweet. By not encouraging people for making a retweet, most of the brands are actually missing a huge opportunity.

If you ask your audience to retweet, chances are there to get a good amount of retweets. In fact, you can get 12 times more retweets when you go ahead and make a request. Apart from this, write the complete word ‘retweet’ instead of using ‘RT’. By following this simple tip, you can improve the engagement rate up to 23%.

Caution: Avoid bombarding the users with constant retweet requests.

8. Introduce some Links to your Tweets

Adding some relevant links to your tweets can turn out to be a great move. This is a tried and tested way to enhance Twitter interaction. Tweets with links have more tendency to generate a good number of retweets. It is a simple way to bring your prospects to your website or online store. 

Final Thoughts

By taking into account these effective Twitter tactics, it is possible to regain momentum on Twitter. Since the above tips are backed by data, you can get the best possible outcome by utilizing them. In fact, you can be in a position to strengthen your engagement within less anticipated time.

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