5 Best Digital Marketing Courses (Free + Paid)

Digital marketing is one of the most in-demand skills today. The reason is simple: almost every company now needs a solid online presence to compete. This means more job opportunities for digital marketers and the need for high-quality training to stay ahead of the curve.

Digital marketing includes everything from search engine optimization (SEO) to social media marketing to email marketing and more. Here are five of the best digital marketing courses we could find, whether you’re looking to start from scratch or boost your existing skills.

Udemy – The Complete Digital Marketing Course

This is one of the most popular digital marketing courses on Udemy, with over 150,000 students enrolled. The course is updated regularly with the latest industry trends and offers lifetime access to the course material. It covers a wide range of topics, including SEO, social media, email marketing, Google AdWords, analytics, etc.

Why enrol in this course?

The main reason to enrol in this course is that it is very comprehensive, covering many different aspects of digital marketing. It’s best for those who want to learn about various aspects of digital marketing in one place. Further, as the course is updated regularly, you can be sure that you’re learning the latest industry trends.

How much does it cost?

The course costs $200 USD. However, Udemy often runs promotions where you can get the course for much cheaper.

Lynda – Social Media Marketing with Facebook and Twitter

This course is offered by the online learning platform Lynda (now part of LinkedIn Learning). It covers social media marketing strategies using both Facebook and Twitter. It is suitable for beginners and those who want to focus on social media marketing for these two platforms.

Why enrol in this course?

The course is extremely hands-on, and you’ll learn how to create compelling content, grow your followers and measure your success on both platforms. You can learn at your own pace, and the course material is available forever.

The best thing about this course is that it provides in-depth coverage of both Facebook and Twitter rather than simply brushing through a lot of different platforms.

How much does it cost?

The course costs $29.95 with unlimited access to all the materials.

Hubspot – Inbound Marketing Certification

This certification course from the online marketing platform Hubspot covers all aspects of inbound marketing, such as SEO, social media, blogging, and more. It is suitable for beginners who want to cover the basics of inbound marketing before going deeper into different aspects.

Why enrol in this course?

The main reason to enrol in this course is that it covers all aspects of inbound marketing. It is designed for businesses who want to take matters into their own hands. Therefore, the course material is very practical and easy to follow.

The course is comprehensive and will give you a solid foundation in inbound marketing. You’ll learn everything from attracting strangers to your website to converting them into customers.

How much does it cost?

The course is free to take, but you’ll need to pay for the certification exam if you want to be certified.

Google Analytics Academy – Google Analytics for Beginners

Google Analytics is the most powerful web analytics tool available. The course teaches the basics of Google Analytics and how to use it to measure website traffic and conversion goals.

Why enrol in this course?

One of the main reasons to enrol in this course is that Google offers it to ensure that you’re learning from the experts. The course is also very comprehensive, covering everything from setting up your account to understanding traffic sources and creating goals. Further, the course covers a range of tools

How much does it cost?

The course is free to take.

Simplilearn Digital Marketing Specialist Masters Program

This program from the online learning platform Simplilearn covers all aspects of digital marketing. It is suitable for beginners and those who want to brush up on their digital marketing skills. It’s more of a complete boot camp rather than a simple online course.

Why enrol in this course?

This course offers detailed walkthroughs of more than 40 digital marketing tools. You’ll get practical experience with the most popular digital marketing tools. The course is also very comprehensive, covering everything from SEO to content marketing to social media marketing.

How much does it cost?

Plans start at $999 per year. However, Simplilearn often runs promotions where you can get the course for much cheaper.

Conclusion

Digital marketing is a vast and ever-growing field. There are many different aspects of digital marketing, from social media marketing to search engine optimization to email marketing. It can be overwhelming to keep up with all of the different trends and changes. That’s why it’s essential to enrol in a course covering all aspects of digital marketing. This way, you’ll be sure that you’re learning everything you need to know to be successful. If you are new to Digital Marketing, we also recommned taking some of the comprehensive online courses offered by SkillShare to get you started.