The landing page is the first step of your inbound marketing funnel, and it is imperative to have a high conversion rate on your landing page to generate more leads for your business. Often, companies can drive traffic to their website but fail to convert the traffic into customers.
Many factors can affect your conversion rates, such as the design of your landing page, the quality of your content, and the offer you are giving to your visitors.
In this article, we will give you eight tried and tested landing page tactics that you can use to increase your conversion rates.
Use a strong headline
Your headline is one of the first things that visitors will see when they land on your page, so it’s important to make sure that it’s effective in grabbing their attention and making them want to learn more about what you have to offer. Try to use a robust and benefit-focused headline that communicates what you can do for your visitors.
For example, instead of using a headline like “Our Company’s Landing Page,” you could use something like “Get a 50% Conversion Boost with Our Powerful Landing Page Tactics.” If you are struggling to develop innovative headings, you can use tools such as Portent’s Content Idea Generator to get some ideas.
Provide free value
One of the best ways to increase conversion rates is to give your audience something valuable for free. This could be in the form of a helpful guide, an exclusive discount, or access to valuable resources. By providing free value, you increase the chances that people will convert to your page. You are also building trust with your audience and establishing yourself as an authority in your industry.
Solutions such as Convertful can be used to create pop-ups that offer free value in exchange for an email address. You can get content ideas from sites like Quora and BuzzFeed.
Include a strong call-to-action
Your call-to-action (CTA) tells visitors what you want them to do next, so it’s critical to make sure that it is clear, concise, and compelling. Try to use strong action verbs such as “download,” “learn more,” or “sign up now” to increase the chances that people will take the desired action.
It can also be helpful to include a sense of urgency in your CTA by using phrases like “limited time only” or “act now.” You can use tools such as OptinMonster to create effective pop-ups with strong CTAs.
Make sure your form is short and simple
If you include a form on your landing page (for example, if you are collecting email addresses), it’s essential to make sure that the form is as short and straightforward as possible. The fewer fields there are, the more likely people will fill them out.
If you need to collect a lot of information, consider breaking the form up into multiple steps to not seem so daunting. Sites like Wufoo, Typeform, or Zoho Forms offer easy-to-use form builders that can help you create short and user-friendly forms.
Use images and videos
Including images and videos on your landing page can be a great way to engage visitors and communicate your message more effectively. People are more likely to remember information if presented in both a visual and verbal format.
A study by EyeViewDigital found that including a video on a landing page can increase conversion rates by up to 80%. Tools like Wistia and Vidyard can help you quickly add videos to your website.
Make sure your page is mobile-friendly
With more and more people using their mobile devices to access the internet, it’s vital to ensure that your landing page is optimized for mobile. This means that your page should be responsive so that it can be viewed on any device, and you should also make sure that all of the elements on your page (including forms, videos, and images) are loading quickly and correctly.
The best way to test how mobile-friendly your page is to use Google’s Mobile-Friendly Test tool. This will give you a report of any issues that need to be fixed.
Use social proof
Social proof is the idea that people are more likely to convert if they see that other people have already done so. This could be in the form of testimonials, customer reviews, or social media buttons that show how many people have liked or shared your page.
Research shows that including social proof on your landing page can increase conversion rates by 34%. You can also use tools like TrustPilot and SiteJabber to collect customer reviews that you can then display on your page.
A/B test your page
One of the best ways to improve your landing page is to test different versions of it (this is known as A/B testing). By testing different elements on your page, you can determine what works best for your audience and your business.
Some things that you may want to test include the headline, the call-to-action, the images, the videos, the form, and the overall layout of the page.
There are several different tools that you can use to A/B test your landing page including Google Optimize and Zoho Pagesense.
A well-designed landing page can be a powerful tool in your marketing arsenal. It will impact the overall success of your business. Keep in mind that even if you offer great products or services, customers will not buy from you if they do not trust you. This is where having a landing page filled with value comes into play.
Creating a landing page is not as hard as it may seem at first. Remember to keep it simple, use strong visuals, and focus on conversion. With a little bit of effort, you can create a landing page that will help you increase leads and sales for your business.