Video marketing allows you to connect with your audience personally while also providing them with valuable information about your business. It is an excellent way to build trust and credibility with potential customers.
Let’s take a look at some of the benefits of video marketing and the best tools for creating videos.
What is Video Marketing?
Video marketing is the process of using videos to promote and market products or services. It involves creating and sharing videos on social media, websites, and other online platforms. Video marketing can take many forms, such as live streaming, product demonstrations, testimonials, and more.
There are many benefits of video marketing, including:
- Reaching a wider audience: Videos can be shared easily on social media and other online platforms, reaching a larger audience than traditional marketing methods. This is particularly true with the rise of video-based platforms such as TikTok and Instagram.
- Increasing brand awareness: You can use videos to share information about your product, customer feedback or case studies, increasing your brand awareness.
- Driving traffic to your website: If you include a call-to-action in your videos, you can use videos to drive traffic to your website or landing page. For example, you can have a link to your website in the description of your YouTube video.
- Building trust and credibility: You can use video testimonials from happy customers, or show how your product is made, to build trust and credibility with potential customers. For example, you can create a video on how products are packaged before shipping, so the customer feels more comfortable buying from you.
Tips and Tricks for Using Video Marketing
Now that you know the benefits of video marketing, here are some tips and tricks to get started:
- Come up with a concept: Before you start shooting, it’s essential to have a clear vision or idea for your video. What are you trying to promote or communicate? What is the overall message you want to send? Keep your concept simple and easy to understand.
- Keep it short and sweet: No one wants to watch a long, drawn-out video. The average attention span is only 8 seconds, so make sure your videos are short, sweet, and to the point.
- Use engaging visuals: Besides having a great concept, your videos need to be visually engaging. Use compelling visuals such as stylish graphics, creative footage, or interesting animations to capture attention and hold viewers’ interest.
- Add a call-to-action: Include a call-to-action (CTA) at the end of your video so viewers know what you want them to do next, whether it’s visit your website, sign up for your email list, or make a purchase.
- Promote your videos: Once you’ve created your videos, it’s time to promote them! Share them on social media, embed them on your website, and send them out in email newsletters. You can also run video ads on platforms like YouTube and Facebook.
Top 6 Video Marketing Tools
Here are some of the best video marketing tools available in the market today:
This website provides users with a library of video clips and photos that they can use to create promotional videos for their business. The platform gives you everything from video templates for different industries to a video editor, a video maker, stock photos and videos. You can use it to create slideshows, product demonstrations, event videos, or even promote your brand.
- Basic: $49
- Standard: $99
- Pro: $359
This is a video hosting and analytics platform that is designed for businesses. It offers lead capture, video SEO, heatmaps, and engagement graphs. With Wistia, you can see how your viewers interact with your videos and use that information to improve your marketing strategy.
- Free: $0
- Pro: $99
- Advanced: Custom pricing
This cloud-based video editing platform allows you to create professional-quality videos. It has a simple drag-and-drop interface and offers features such as a green screen, slow motion, and transitions. You can also use WeVideo’s wide range of templates to easily create and edit videos for Facebook, YouTube, TikTok and Instagram.
- Power: $4.99
- Unlimited: $7.99
- Professional: $19.99
- Business: $36.99
This video editing platform uses artificial intelligence to create videos from your photos and videos. It offers features such as video stabilization, face detection, and object recognition. You can use Magisto to create marketing videos for TikTok or Instagram, product demonstrations, event videos, or even to promote your brand.
- Premium: $4.99
- Professional: $9.99
- Business: $34.99
This cloud-based video creation platform allows you to create professional-quality videos. It has a simple and easy to use user-interface. Animoto offers many features such as video templates, royalty-free music, and HD video. You can use it to create marketing videos for TikTok or Instagram or product demonstrations.
- Free: $0
- Basic: $16
- Professional: $29
- Professional Plus: $79
Wave.Video provides ad-free video hosting and stock videos to create videos. The video player is entirely customizable, allowing you to play around with the video based on your needs. The templates are perfect for creating marketing videos or product demonstrations.
- Free: $0
- Creator: $24
- Business: $48
Any internet user will know that videos are becoming more and more popular. And with good reason! Videos are an engaging and visually stimulating way to consume content. Not only that, but they are also a great way to promote your brand or product. This is a crucial marketing opportunity that you should not miss out on as a business owner. And with the wide range of video marketing tools available, there is no excuse not to get started!